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Thanks to the additional investment from eSky, following five years under ownership of Fosun Tourism Group, that bought the brands following the collapse of the original company in September 2019, Thomas Cook now has an ATOL licence for 215,000 customers—more than double its previous licence.
Thomas Cook is now being fully integrated into the eSky Group, a 20-year-old travel platform co-founded by CEO Lukasz Habaj and now operating in 50 countries worldwide. The deal will see Thomas Cook’s 70-strong team, including its current CEO Alan French, brought into the eSky structure helping the expanded business maximise the commercial opportunities of its burgeoning holidays business across Central and Eastern Europe coupled with Thomas Cook’s existing UK, Dutch and Belgian operations.
Adding Thomas Cook to the eSky and eDestinos family of brands is a key part of our Group's transformation from primarily a flight platform to an online travel agency. It is our ambition to become one of the leading dynamic package sellers in Europe, as well as more firmly, establishing ourselves in the minds of Western European travellers – said Łukasz Habaj, CEO at eSky Group.
The new Thomas Cook has enjoyed considerable success in a relatively short period of time. We are on track to end the year on a turnover of almost £115 million without additional investment and having already started to build our market share in this highly competitive sector. The opportunity for us to use our holidays expertise combined with eSky’s technology will help us to realise our ambitions of re-establishing Thomas Cook as a leading holiday company once again – Alan French, Chief Holidays Officer at eSky Group, stated.
eSky’s existing technology allows Thomas Cook to significantly expand its flying capabilities, leading to the integration of 560 airlines, enhancing the available travel options for customers and strengthening the company's competitive pricing position. At the same time, eSky will be able to offer customers across all its markets more competitive rates on holiday and city break packages given the company’s combined.
eSky’s proven proprietary technology will be instrumental in the integration process, optimising Thomas Cook's operating costs and creating opportunities for further growth. The objective is to deliver strong growth into 2025 while maintaining the company’s profitability achieved, in part, by streamlining processes and enhancing margins through the introduction of a comprehensive range of additional services tailored to the eSky customer base. Furthermore, the implementation of our tech solutions will result in considerable savings, thereby significantly improving profitability – Łukasz Habaj, CEO of eSky Group, announced.
The eSky Group anticipates that sales turnover in the tour operator segment will reach PLN 1 billion [£250m] by the end of 2024, with a customer base of approximately 300,000. By 2025, we anticipate that these figures will reach PLN 1.4 billion [£290m] and 640,000, respectively.