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This innovative distribution model will significantly improve the presentation of LOT Polish Airlines' offers on eSky Group's various services, allowing the development of further cooperation in other business areas. Passengers will gain access to a variety of fares, the airline's full product portfolio and a more tailored offer from the carrier. Both companies see this integration as an important step towards technological improvements and the development of retail channels.
This cooperation goes far beyond the technological aspect, being of strategic importance to both our companies. PLL LOT's direct integration with eSky using NDC technology is the first such collaboration with an online travel platform for a Polish carrier. Thanks to our strengthened business relationship with the leading airline in the CEE region, we will gain a competitive advantage. NDC is the future of cooperation between air carriers and travel platforms, as the system ensures reliability while enabling personalisation of the travel offer – Łukasz Habaj, CEO of eSky Group, said.
LOT is a technology leader in the travel market. We are already one of the largest e-commerce companies in Poland, operating in over 50 markets worldwide. Since last year we have also offered the latest technology to our partners in the agent segment. eSky is the first agent in Poland directly connected to PLL LOT with NDC technology, which is an important part of our commercial strategy. Our technological cooperation with eSky opens a new chapter in our partnership, but first and foremost, it is a benefit for our shared customers. Thanks to this, we can offer them an optimal service, tailored to their current needs and expectations, while providing a wider range of additional services – Michał Fijoł, President of the Management Board of LOT Polish Airlines, added.
eSky Group confirm that LOT Polish Airlines is number one by passengers served by its platform when it comes to scheduled airlines in the Polish market. Moreover, sales of the national carrier's flights through eSky services have achieved double-digit growth year-on-year for the last three years. Both companies are calling for further strengthening of their partnership, especially in the product area.
We want to use PLL LOT's portfolio to strengthen our City Break and Holidays package offers. One of the main advantages of flight+hotel bundles is undoubtedly the wide range of destinations and flexible dates. I am sure that our customers will appreciate the extensive network of connections offered by LOT, as well as the multitude of additional services that will make exploring the world more comfortable – Łukasz Habaj, President of the Management Board of eSky Group, commented.
Today, eSky customers have access to PLL LOT's offerings via the NDC channel in more than 50 markets. The travel platform currently offers its users 40 airlines’ services in an innovative distribution system. Q1 2024 has already seen more than half of sales in the scheduled carrier segment generated via the NDC model, while in the following months the company will consistently increase the share of this technology in its distribution.
Commercial cooperation, as well as the strong influence of both companies in shaping our region’s travel market, are factors that together make travel accessible to everyone. Airlines, led by LOT in Central and Eastern Europe, play a fundamental role here – Łukasz Habaj, eSky Group's CEO, stated.