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The payment process is 14 seconds faster, and authentication and successful transaction rates are 5 and 3 p.p. better, respectively, compared to 3D Secure authentication. This is the result of eSky Group's pioneering implementation of secure payment authentication from Google Pay. The Polish owner of the global travel platform was the first merchant to integrate its services with the biometrics-powered solution, which is designed to support quick and secure user verification for online payments.
The Google Pay pilot project with eSky Group has shown that the new tool based on device tokens and device-level biometric verification—i.e. facial or fingerprint recognition—not only improves the company's performance at the digital payment stage, but also speeds up the authentication process for customers. In addition, the solution increases the security of transactions: with users required to verify their device ownership by using biometrics or device pin or pattern; these methods are hard to forge and less susceptible to phishing attacks or other online threats.
The implementation of secure payment authentication from Google Pay has significantly increased our conversion rate by streamlining payments. Speed and seamless transactions are key in the travel industry, as airfares change real time. Faster finalization of purchases with seamless authorization means customers can book travel at the best prices – Grzegorz Kwiecień, Head of Payments & Fraud Prevention at eSky Group, said.
Secure payment authentication from Google Pay is a simplified alternative to the methods used so far, like 3D Secure, in which the customer verifies their identity with a one-time access code or password, after which they are often redirected to many other sites to confirm the operation, reducing the likelihood of completing the purchase.
We’re always looking for ways to improve the checkout experience for shoppers while reducing cart abandonment rates for merchants. With our secure payment authentication solution, we are able to reduce friction at checkout by speeding up the process, all-the-while ensuring a secure payment experience and further reducing fraud – Ben Volk, Vice President and General Manager, Google Pay, commented.